[Background] I work in the marketing department at Huaqi Trading. Next week I need to present a brand upgrade proposal to the general manager and department heads, with a 10-minute presentation time.
[Task] Based on the material below, make a PPT with no more than 10 pages including the cover and the closing page.
[Requirements]
1. Write each page title as a conclusion sentence; don't use topic labels like "market status" or "summary";
2. Use only the numbers in the material; for anything not in the material write [to be added], don't make it up;
3. Each page body should have no more than 3 points; turn numbers that can be made into charts into charts;
4. The last page should say "3 things management needs to decide".
[Material]
Company: Huaqi Trading, founded in 2012, 200 people, sells office furniture and office supplies, customers are mainly small and medium businesses with 50 to 500 people.
Current situation: Q3 2026 sales were 4.12 million yuan, with East China accounting for 52.4%. 70% of new customers came from referrals by existing customers.
Problem: In the September 2026 customer survey, 126 questionnaires were collected. 62% of customers said they couldn't remember the name "Huaqi" and only remembered "that chair seller"; only 38% could name the company.
Opportunity: At the September 19 customer appreciation event, 48 companies attended, 12 orders were signed on site for about 360,000 yuan, and 9 more customers asked for samples. The new ergonomic chair was the most popular item in the experience area.
Proposal: Brand slogan "Sit well, work long", with the ergonomic chair as the flagship. Three things:
① Unify the website and WeChat official account with the new image, launching in December;
② Hold an "office space open day" once per quarter, inviting 30 customers each time to try it out;
③ When an existing customer refers a new customer and the deal closes, both sides each get a 5% rebate on the order amount.
Goals: Grow the number of new customers in 2027 by 30% compared with 2026; raise the share of customers who can name the company from 38% to 60%.
Budget: Not set yet.
Owner: Lin Xiao, marketing department.
[Style] Stripe style (change to what you want: Apple keynote style, magazine style, Chinese style...)